The 18-Step SEO Audit Checklist for 2025 + Free Template

Google Analytics is a free tool that is one of the best available for tracking your website’s performance. Google likes to keep certain information about its search engine algorithm under wraps, but it’s generous with information about how your website is working overall. Our on page SEO audit helps establish the foundation of your online presence, ensuring you gain the top exposure you need to rank. We analyze the key areas on your site where webcrawlers look for keywords and topical signals. A site that loads in two seconds or less performs better when it comes to conversion rates, as well as search engine results.

Join over 3 million smart website owners who use AIOSEO to improve their website search rankings. Get the #1 most powerful WordPress SEO plugin today and join over 3 million smart website owners who use AIOSEO to improve their website search rankings. Start by checking if your website is indexed by Google and if there are any crawl errors. Making sure Google can access and index your site is crucial for SEO success. Optimizing content for Large Language Models (LLMs) has become more and more important. If you’re facing any of these issues and haven’t performed an SEO audit in the last six months, it’s a good time to run one.

• Use Google Search Console’s Page Index Coverage report to see which pages are not being indexed and why.
• If you’re not sure where to start, follow the list of issues and fixes PageSpeed Insights suggests.
• You’ll also see how top-performing pages break down complex topics.
• You don’t have to crawl an entire site every time if that’s not what you need.
• One of the really helpful things about this audit tool is that it allows you to measure improvement.

If you’re looking to get started, the Wordtracker Academy has a whole module of keyword research lessons spanning from the fundamentals through to special use cases like keywords for voice search. The debate over which keyword tool has the ‘best’ data set, is much bigger than I can even attempt to address here, so I’ll let you do your own research on that one. To carry out search engine optimisation, you need to know what you’re optimizing for. Or in other words, how people are searching for the business/product you’re focusing on.

Search Engine Optimization Made Easy

Simply put, structured data is your chance to tell search engines how you want your search results to appear. An in-depth keyword analysis can help you uncover those valuable keywords. By taking a close look at the keywords your competitors rely on and the ones they may be missing, you can expand your list of keywords with new opportunities. What’s more, SE Ranking integrates with Google Analytics and Google Search Console so that you can see all the essential data from each tool on a single interface. The tool also allows you to export ranking data in XLSX or CSV file formats for your convenience.

Google Page Speed Tool: best for speed insights

Ready to take SEO Anomaly the first step toward helping prospective customers find your business in the organic search results? WebFX’s professional audit services provide the experts you need to troubleshoot and resolve these issues. Great photography is a crucial component of a professionally designed website, but image files must be optimized for search engines to maximize their SEO value.

Crawl your website

Make sure the content is accessible and understandable for a diverse audience. Maintain a consistent tone and voice across your content to build a strong brand identity, and ensure that branding elements, such as logos and messaging, are consistent throughout the content. Existing Content Improvement is the base of SEO Checker process, Auditing the quality of the exisiting content is important. Transform your marketing strategy with our AI SEO & SEM platform, optimizing every campaign for maximum impact and growth.

These are the pages you’ll want to link from (the top pages on your site related to that keyword, according to Google). The thing is, there are so many facets to SEO that this process can become overwhelming, fast. We’ve simplified the SEO audit into 10 core steps in this post, but if you have a large website, you might also consider separating out your SEO audits into categories. To cut out some of the noise, we’ve nailed down 10 core elements to a successful SEO audit.