How Generative Engine Optimization GEO Rewrites the Rules of Search Andreessen Horowitz

From there, you instantly get an overall content grade, readability rating, and an extensive list of related keywords (which you can add to, rank, group semantically, and export). Clearscope rates each of these options by relevance and how often they appear in posts that rank for your target keyword. There’s very little Semrush can’t do, but most of its utility caters to keywords, SERP analysis, and page ranking metrics. You can drill down deeper into these within their dedicated widgets, or turn them into reports. On the SEO analysis end, seoClarity does a lot of what these other tools do.

Content format

In this chapter, I’ll go through actionable techniques that can elevate your on-page SEO game. This’ll help you ensure your content not only attracts but retains its rightful place on the coveted first page of search results. Well, those stock images could be hurting your SEO (or at least they might not be helping it a whole lot). In this chapter I’ll show you how to make sure that your SEO content checks all of these boxes.

Ensure Your Website is Mobile-Friendly and Fast

• Google introduced a new search algorithm called page experience.
• Every time you use them, their algorithms choose pages that are the most relevant to your query.
• Key elements of on-page SEO include optimizing title tags, meta descriptions, content (including keyword usage), internal links, URLs, images, and ensuring a positive user experience.

The content is big enough for the vast majority of people to read comfortably. And when you write a title tag that stands out, you can get tons of clicks (even more than the sites that rank above you). Specifically, before I write a single word, I figure out my target keyword’s Search Intent.

Our team of SEO consultants ensures your site attracts quality traffic and nurtures them into conversion, so you can grow your bottom-line. At WebFX, we offer completely personalized SEO strategies tailored to your unique company’s needs, goals, industry, and more to maximize your revenue and bottom line growth. Ranking well in Google doesn’t mean you’ll be featured in generative answers. AI engines use different inputs and are trained to identify patterns, not positions. Getting cited in generative engines doesn’t follow the same playbook as SEO.

If something feels off – like buying or selling links – it will probably burn you and torpedo your chances in search. Like building 10 sites and interlinking them to make Google think your crappy bitcoin sites are legit. Voice search optimization is not a must-have right now, but voice search optimizations make sense for Google in general and may give you a leg up in the future. Yet 72%  of marketers have no plans to optimize for voice search. Google said, way back in 2016, that voice searches made up around 20% of all searches performed in the Google app. So now is the time to learn the basics and implement best practices on your site.

External links also help your pages gain exposure, allowing more potential users to reach them and learn about your product or service. By connecting relevant pages to one another, you’ll make your site more navigable and ensure that your users can easily find what they are looking for. Internal linking can therefore drive traffic between your website pages, bringing attention to all of your assets. Search engine optimization requires work and consistency, making it essential that you have a plan in mind before diving into the specifics. Be sure to think about your SEO strategy in line with your larger goals, so that you can understand whether your efforts were successful.

To see how strong your organic traffic performance is compared to your main competitors, use Traffic Analytics. Focus on building relationships with journalists rather than just asking for links. Break up content with bullets, BHS Links numbered lists, and short paragraphs. This approach improves scannability and maintains user interest.

Many SEO experts consider your meta titles, or title tags, and meta descriptions to be some of the strongest SEO signals that you can send Google. It is therefore critical that you try to include your most important keywords in your title tag. Continuing with the flower shop example, you may notice that the search results page for “flower shop” is dominated by big name brands that your small store can’t compete with. In this case, you might want to focus on your geographical location (local SEO) or a niche that you specialize in (utilizing long tail keywords). Including this information on your webpages will let Google know that you are a strong option when people are searching for something that you specifically provide.