What Is an SEO Audit? And How to Do an SEO Audit Video

Through machine learning, AI, and billions of data points, its delivered a 25% greater marketing ROI — on average — for our clients. Naturally, the size of your website is going to affect the cost of your SEO audit. Typically, this would primarily include the core pages of your site rather than every single blog post. Strategize high-impact content for better results and get full transparency into content developed by WebFX. The biggest mistake SEOs make with off-page tactics is doing outreach without researching the specific value that may be brought to the person they’re contacting. My favorite link-building tactics are the skyscraper technique and content outreach methods.

Organic traffic represents visits to your site from organic (unpaid) search results. If you have a large site, analyzing each page manually would be time-consuming. Semrush’s On Page SEO Checker can audit your on-page elements at scale.

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Finding the right SEO audit tool(s) makes it easier to find and address issues before they become even bigger problems. The software includes an intuitive dashboard that allows you to see your website’s SEO issues at a glance. And offers step-by-step instructions on how to address each problem. The tool integrates with Google Analytics and Google Search Console, allowing you to fetch performance data for each analyzed URL. Duplicate content can work against you in a few different ways, especially if you have two different versions of your entire site competing to be indexed.

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Your task is to create a list of possible websites for guest blogging or blogger outreach campaigns. You can check your incoming links using a backlink checker tool or the Google Search console’s ‘Links to your site’ report. Unfortunately, it is also one of the most important SEO factors that must be addressed successfully. Study after study outlines the importance of page speed (especially for mobile) and how it can affect your rankings and conversion rates. Core Web Vitals is a set of specific metrics that Google considers essential in a webpage’s overall user experience. Another way is to use Google Analytics to view traffic from all search engines.

Only a Small Portion of Your Traffic Comes from Search Engines

• It helps you find technical issues, track keyword rankings, and improve your content strategy.
• He has more than 18 years of practical experience with SEO and digital marketing.
• It might be that multiple types of audit are needed, or just specific elements of a particular one.
• Each tool is designed to accomplish a specific SEO task – and they carry a range of price tags, from free to expensive.

You’ve squeezed “employee scheduling software” onto your homepage in multiple places. That’s a keyword best reserved for a blog post (check out our SEO blog post templates here). Building links is a vital part of accruing website authority, and no SEO audit is complete without recommendations for building site-specific internal and external links. Since SEO is an ongoing process, it’s important to establish yourself and track your progress (which many tools do via SEO scores). With an SEO page audit, you set yourself up for success by creating check-ins and active processes that help you improve.

Professional SEO audits deliver detailed reports highlighting strengths to build upon and weaknesses to address in your search engine optimization efforts. The insights from an SEO site audit help identify ranking barriers and competitive gaps. Regular search engine optimization audits make sure your website remains visible and effective, even as search engine algorithms and user behaviors evolve. Authority Score (AS) is a metric, provided by SEMRush, that SEO Anomaly grades the overall quality of a website. The score is based on a 100 point scale and uses different variables such as the number of backlinks you have to calculate the score. Their score is gaining more trust over other authority metrics because it factors organic search data and website traffic.

There are no hard and fast rules about all the different types of SEO audit, but they typically either cover different elements of SEO, or serve different scenarios. Different people have different names for the same thing, and sometimes names are used loosely and interchangeably. FAQFox is a free SEO tool that can scrape the Internet for questions your target audience might be asking or searching. First, type in a URL to check how your live page appears in the SERPs.